報(bào)告時(shí)間：2024年7月29日（星期一）9:00-11:00
報(bào)告地點(diǎn)：管理學(xué)院第二報(bào)告廳
報(bào) 告 人：Prof. Chee-Wee TAN
工作單位：香港理工大學(xué)
舉辦單位：管理學(xué)院
報(bào)告簡(jiǎn)介：
To remain competitive in the intensely competitive mobile app market, developers often rely on user feedback to fuel the innovation process. Past studies, however, have rarely examined the impact of developers’ incremental innovation strategies by treating app innovation as a continuous process. This knowledge gap prompted us to advance a framework of developers’ incremental innovation strategies comprising four coping strategies: sailing, optimizing, supplementing, and patching. Employing a multi-state Markov model to capture the probability of a developer employing an incremental innovation strategy in response to distinct types of market feedback during the app innovation process, we analyze data sourced from the Android app store that consists of 4,583 apps, 29,307 updates, and 231,817 reviews. We discovered that market feedback affects the adoption of the four incremental innovation strategies differently. Additionally, we found that sailing, supplementing, and optimizing strategies boost app downloads, while supplementing, optimizing, and patching strategies improve app ratings.
報(bào)告人簡(jiǎn)介：
Chee-Wee Tan is a Professor at the Department of Management and Marketing in the Hong Kong Polytechnic University (PolyU). Before joining PolyU, he was a Professor w/ Special Responsibilities in Research Excellence at Copenhagen Business School (CBS). His research interests focus on design and innovation issues related to digital platforms. His work has been published in leading peer-reviewed journals such as MIS Quarterly (MISQ), Journal of Operations Management (JOM), Information Systems Research (ISR), Journal of Management Information Systems (JMIS), and the Journal of the Association for Information Systems (JAIS), among others. He currently holds or has held Honorary and Guest Professorship positions at several universities overseas and in mainland China. He holds the position of Senior Editor at MIS Quarterly (MISQ) and serves on the editorial boards of ACM DLT, DSS, EJIS, IMDS, IEEE-TEM, I&M, ISJ, IntR, JAIS, JCIS, JMA, JMIS, and MISQ. Additionally, he is the Vice President of Publications for the Association for Information Systems.
